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  1. 2020


Criteo Performance Campaign for Groupon

Category:Best Programmatic Strategy


Ecommerce pioneer Groupon has KPIs as unique as its business model. While sales and Average Order Value (AOV) are important, so is margin – which doesn’t always correlate to the price of a Groupon deal. Together Groupon Criteo developed a custom programmatic strategy that could go beyond conventional user-based optimisation and meet Groupon’s specific goals, boosting profitability for the company by up to 10%.