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  1. 2020

Rocket Fuel

Fat Face and Rocket Fuel - Linking Brand and Direct Response for Growth

Category:Best Programmatic Strategy

Client:Fat Face

Success in online retail using programmatic and predictive marketing - Rocket Fuel, the leading predictive marketing company, and Fat Face, a clothing and accessories brand, worked together on an innovative project to target individual customers rather than segments or devices, all based on proven behaviour patterns and measurement. The result was increased ROAS and an improved, seamless experience for the user.