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  1. 2020

Infectious Media

How John Lewis advanced the art of programmatic media buying for Black Friday to drive ROI 346% higher than target

Category:Best Programmatic Strategy

Client:John Lewis

Black Friday weekend creates greater demand on display advertising from digital advertisers. This brings the challenges of higher costs as well as less premium inventory being available.

Through advertising powered by smarter insight and innovative Programmatic Guaranteed activity, John Lewis could ensure access to premium ad space at an efficient cost to drive an ROI 346% higher than target.