Back to full results
  1. 2020


Programmatic Tailoring - Driving fashion growth for Tu

Category:Best Programmatic Strategy


Sainsbury’s fashion brand Tu changed its digital strategy by using programmatic technology to both TARGET its most valuable growth audiences and then CREATE the actual ads themselves.

Having identified shopper in a certain target audience, each ad was then programmatically created to fit the fashion preferences of that shopper.  This change of approach has increased Tu’s sales volume, revenue and basket size.