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  1. 2020

PHD

Programmatic Tailoring - Driving fashion growth for Tu

Category:Best Programmatic Strategy

Client:Sainsbury's

Sainsbury’s fashion brand Tu changed its digital strategy by using programmatic technology to both TARGET its most valuable growth audiences and then CREATE the actual ads themselves.

Having identified shopper in a certain target audience, each ad was then programmatically created to fit the fashion preferences of that shopper.  This change of approach has increased Tu’s sales volume, revenue and basket size.