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  1. 2020

Publicis Media

Samsung Global, Publicis Media and RUN - Samsung Global Olympics

Category:Best Programmatic Strategy


In 2016 Samsung re-launched their brand to focus on defying barriers in technology and delivering meaningful innovation. To bring Samsung’s brand ethos to life during their Olympic sponsorship, our strategy focused on delivering highly inspirational, relevant and authentic content tailored to different markets. The campaign successfully increased brand consideration as Samsung became the #1 most engaged Olympics sponsor brand globally.