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  1. 2020

SYZYGY

SYZYGY & Addison Lee: Driving App Usage

Category:Best Programmatic Strategy

Client:Addison Lee

Addison Lee re-branded and refreshed their mobile app in Q4 2016. SYZYGY were briefed on building an intergrated mobile strategy across multiple media executions. The results saw a 25% increase in net profit generated from the app and nearly 30,000 new app users in a period of 4 months.