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  1. 2020

BBC Worldwide

BBC Earth Real Happiness Research Project

Category:Best Use Of Data

Client:n/a

Audiences told us that watching Planet Earth II made them feel profound emotions: awe, amazement, fascination.

So we ran a research project, in association with an expert in environmental psychology, to measure what this ‘real happiness’ that audiences were feeling looked like. The findings contributed to a global campaign for BBC Earth, positioning it as the home of Real Happiness.