Back to full results
  1. 2020

UM London

Benadryl Compass

Category:Best Use Of Data

Client:Johnson & Johnson - Benadryl

Those with hayfever look for advice when symptons arrive. By monitoring where people searched we could predict suffering regions and target people with relevant ads. We built Compass an adaptive programmatic planning tool that combines data and allows us to adjust ad spend in real-time ensuring ads are only visible when and where people were most likely to be suffering.