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  1. 2020


Criteo and Groupon Double Down on Data

Category:Best Use Of Data


Ecommerce pioneer Groupon has KPIs that are as unique as its business model. While sales and average order value (AOV) are important, so is margin – which doesn’t always correlate to the price of a Groupon deal. Together Groupon & Criteo developed a custom data-driven strategy that could go beyond conventional user-based optimisation and meet Groupon’s specific goals, boosting profitability for the company by up to 10%.