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  1. 2020

Blue 449

Driving Physical Grocery Store Footfall With Data Led Programmatic Media

Category:Best Use Of Data

Client:ASDA

An innovative media activation approach was developed utilising a real time feed of customer purchase intent data to ascertain whether or not the campaign was delivering an immediate uplift in footfall to store. The intent data feed was used to optimise both creative messaging and media buying decisions in granular detail, maximising the campaign’s impact by showing the most relevant messaging and media formats to the audience at the most relevant times.