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  1. 2020

CACI ltd

Efficient Digital Growth Through Data-Led Acquisition

Category:Best Use Of Data

Client:ECCO Shoes UK

CACI delivered ECCO’s first ever UK customer profiling and first online advertising campaign to support 2 product launches. With limited budget, the goal was to drive web traffic and sales. Through postcode-level modelling and layering Facebook and Display Exchanges data, relevant creative could be served. From this CACI could begin to develop an online to offline attribution model for ECCO.