Category:Best Use Of Data
Client:ECCO Shoes UK
CACI delivered ECCO’s first ever UK customer profiling and first online advertising campaign to support 2 product launches. With limited budget, the goal was to drive web traffic and sales. Through postcode-level modelling and layering Facebook and Display Exchanges data, relevant creative could be served. From this CACI could begin to develop an online to offline attribution model for ECCO.