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  1. 2020

Imagination, the Americas

Ford Future Mobility VR

Category:Best Use Of Vr [New For 2017]


How can people experience Ford’s vision of the future of mobility? Through VR. But to be valuable VR has to connect emotionally, function beautifully and tell meaningful stories. We achieved all of this for Ford and raised brand opinion, understanding and purchase likelihood, taking Detroit autoshow visitors on a VR drone flight through a future city filled with stories.