Back to full results
  1. 2020

Imagination

Jaguar Electrifies – the future is now

Category:Best Use Of Vr [New For 2017]

Client:Jaguar Land Rover

Jaguar partnered with Imagination to create the world’s first interactive car reveal of Jaguar’s I-PACE concept.  The I-PACE is the first true premium electric SUV, and a game-changer for the automotive industry. The launch required an equally innovative and bold approach.  The Real-Time Multi-user Social VR Experience delivered 3 world firsts with a live audience of the world’s media.