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  1. 2020

Allenby Concept House

F*CK PLASTIC BOTTLES

Category:Brand Development/extension Strategy Of The Year

Client:SodaStream

Allenby Concept House architected a creative digital strategy that would help SodaStream reposition its brand as a sparkling water company. Heavy hitters from the cast of Game of Thrones took part in this campaign to say "F*ck you" to plastic bottles.