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  1. 2020

Alpha Grid, a Financial Times company


Category:Brand Development/extension Strategy Of The Year


We made a short brand film designed to build Nikkei’s influence and lift its brand recognition among the world’s business community. Despite being filmed across three continents, the result seamlessly weaves together testimonials from correspondents in Tokyo, London and New York. The ‘bottom-up’ approach offers a fresh authenticity and invites consumers to connect with the expertise behind the brand.