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  1. 2020

Fullscreen Media

AT&T Hello Lab

Category:Branded Content Strategy Of The Year


AT&T Hello Lab set out to reach the hearts and minds of young consumers by bringing together today’s biggest internet stars as brand ambassadors to create 10 original series with the AT&T at the core. Our goal was to make AT&T a part of young consumers’ friend groups by creating content that’s entertaining, interactive, relatable and sharable.