Back to full results
  1. 2020

Arena Media UK

Domino's UK: People Powered Greatness

Category:Branded Content Strategy Of The Year

Client:Domino's Pizza Group UK

Domino’s made the decision to embed Domino’s-loving influencers and customers, along with the content they create with us, across our comms activities. Our belief was that influencer led content could strengthen our comms in ways that 'conventional' advertising couldn't - they could show other customers, in credible and entertaining ways, that Domino’s should always be a tasty and enjoyable part of meal-times.