Category:Branded Content Strategy Of The Year
Client:Lucozade Ribena Suntory
Ribena repositioned with a striking ATL campaign, replacing their berries with internet inspired, surreal creative. Bringing Ribena to a new generation, we created content worth talking about in The Ribena Colouring Café; a buzzing, social experience with a giant illustration as the centrepiece. Beating industry benchmarks, the Café delivered sales and 3xROI. You can’t get any more Ribenary than that.