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  1. 2020

Brass

The Ribena Colouring Cafe

Category:Branded Content Strategy Of The Year

Client:Lucozade Ribena Suntory

Ribena repositioned with a striking ATL campaign, replacing their berries with internet inspired, surreal creative. Bringing Ribena to a new generation, we created content worth talking about in The Ribena Colouring Café; a buzzing, social experience with a giant illustration as the centrepiece. Beating industry benchmarks, the Café delivered sales and 3xROI. You can’t get any more Ribenary than that.