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  1. 2020

Smarts Communicate

Ode to Lesvos

Category:Cause Related Marketing Strategy Of The Year

Client:Johnnie Walker

In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable story of the Greek islanders who opened their hearts to the thousands of refugees who arrived on their shore fleeing war and terror. Global PR and content agency Smarts Communicate, based near Belfast, was responsible for the worldwide earned media campaign for the film.