Back to full results
  1. 2020

The Playbook

Seeing is Believing – Standard Chartered and Liverpool FC

Category:Cause Related Marketing Strategy Of The Year

Client:Standard Chartered

Over 285 million people suffer from visual impairment issues, but 80% of cases can be prevented or cured.  Standard Chartered disrupted the build-up to Liverpool FC vs Manchester United by making fans experience life as a blind fan, player or manager. 

The strategy delivered Standard Chartered’s most successful ever sponsorship charity campaign, raising in excess of $110,000USD.