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  1. 2020

Liverpool City Council

Sugar Reduction Campaign

Category:Cause Related Marketing Strategy Of The Year

Client:Public Health, Liverpool City Council

We are on the verge of a child obesity epidemic, with 31% of children aged 2 - 15 classed as obese.

Concuming too much sugar is one of the main caused with 30% of a child's sugar intake comeing from sugary drinks. Public Health Liverpool have taken the bold step to name and shame the shocking amount of sugar in children's drinks.