Category:Cause Related Marketing Strategy Of The Year
Client:Public Health, Liverpool City Council
We are on the verge of a child obesity epidemic, with 31% of children aged 2 - 15 classed as obese.
Concuming too much sugar is one of the main caused with 30% of a child's sugar intake comeing from sugary drinks. Public Health Liverpool have taken the bold step to name and shame the shocking amount of sugar in children's drinks.