Category:Customer Insight Strategy Of The Year
Client:Don't be Shy
Enriching teaching and learning through technology is a very real challenge to schools across the UK, with ever-shrinking budgets and IT rarely a priority. In an insight and persona-driven campaign, we brought the future of teaching to educators. It soon became clear that our insight-based approach would pay off - within a matter of months, sign-ups had skyrocketed by over 330%.