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  1. 2020

The Clearing

A new brand for a cultural icon: Ascot

Category:Design Strategy Of The Year

Client:Ascot

The world's most famous racecourse needed to breathe new life into its flagship sumer festival of racing - Royal Ascot - as well as its other racedays and leisure events. The new visual elements, brand positoning and tone of voice created a single, truly iconic destination brand.