Category:Design Strategy Of The Year
We created the Tia Maria + Coffee Project. A global creative platform that aligns Tia Maria with modern coffee culture.
We generated worldwide assets brand guidelines, featuring a unique graphic style and tone of voice to resonate with our target market.
Our new 360 campaign features in all channels from traditional media to social media, right through to our experiential launch activity at London Cocktail Week.
The campaign has already started to spread across Europe with activations in Germany and Holland.