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  1. 2020

Blue 449

Blue 449 & ASDA Christmas 2016

Category:Digital Strategy Of The Year

Client:ASDA

ASDA’s 2016 Christmas campaign was a huge feat of digital strategy. Delivering not one, but 17 different ads, each matched to the most suitable platform, audience segment, and time. At a key time for the business, the campaign successfully drove customers into store, with a directly measurable impact on footfall and sales.