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  1. 2020

Chi & Partners

Argos’ Transformation from ‘catalogue king’ to a digital retail leader

Category:Grand Prix


Faced with a rapidly changing retail landscape, Argos needed to reintroduce themselves to modern shoppers as a true omni-channel retailer, more than equal to new pure-play online competitors. By challenging both brand and category assumptions, Argos launched an exciting, fast-paced and dynamic campaign that positioned the brand in the age of now, increasing turnover year-on-year in the process.