Category:Automotive Marketing Strategy Of The Year
Client:Luther Automotive Group
A Luther Automotive dealership teamed up with Semcasting to grow sales with customers who not only would purchase a vehicle, but service the vehicle at the dealership in the future (known as “high lifetime value” (HLV) customers). By utilizing Semcasting SmartTarget Conquest, this campaign had 303% higher conversion and 17% higher profit per sale than a control group. went above and beyond expectations.