Category:B2B Brand Team Of The Year [New For 2018]
The Nordic data centre industry was booming, yet DigiPlex felt the company had a limited presence in the media, despite several awards for technical industry innovations. The lack of brand awareness was starting to affect the sales pipeline. The task, to totally revise and upgrade the communication channel structure to increase awareness, but on a flat budget. This involved innovative ideas, thought leadership as well as “out of the box” thinking and creativity.