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  1. 2020


Campaign for AXA: "Go for 90"

Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]


AXA was launching a bold new life insurance policy that guarantees coverage to 90 years old; a product AXA was confident brokers would be excited to offer their clients if only they knew it existed. Sullivan created an integrated campaign to launch the policy to brokers nationwide, driving awareness and consideration by bringing a party to brokers’ offices across the country.