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  1. 2020


Customer of the Future

Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]


Lippincott’s Customer of the Future was a year-long campaign examining the impact of today’s disruption on tomorrow’s customer. Centred around Dawn, a fictional character created to illustrate the major shifts shaping our world, we took clients, prospects and peers on an interactive journey that accelerated momentum for our global innovation offering and secured our status as an industry thought leader.