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  1. 2020

Proctor + Stevenson

Panasonic Toughbook 'Specialist in You' campaign

Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]

Client:Panasonic Computer Product Solutions

In a rugged computing market saturated by ‘me too’ technology, how do you find a distinctive positioning for Panasonic’s laptops? For inspiration, Proctor + Stevenson returned to the ‘why’ of the Toughbook brand, matching its ethos with the skills of its users. So the integrated ‘Specialist in You’ campaign was born, culminating in over £4 million of qualified sales leads.