Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]
Client:Thomson Reuters Legal (UK&I)
As a market leader, targeting a conservative audience, the go to market strategies of Thomson Reuters’ Legal business were best described as ‘safe’. We shifted all that with a confident, disruptive and integrated relaunch. Launched across OOH, contextual, programmatic, ABM, sponsorship and other advertising media, we broke completely new ground for the business, while achieving a 189% ROI.