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  1. 2020

Thomson Reuters Legal (UK & Ireland)

When 'good enough' isn't good enough

Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]

Client:Thomson Reuters Legal (UK&I)

As a market leader, targeting a conservative audience, the go to market strategies of Thomson Reuters’ Legal business were best described as ‘safe’.  We shifted all that with a confident, disruptive and integrated relaunch.  Launched across OOH, contextual, programmatic, ABM, sponsorship and other advertising media, we broke completely new ground for the business, while achieving a 189% ROI.