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  1. 2020

Stein IAS

You Are How You Eat

Category:B2B Integrated Campaign Strategy Of The Year [New For 2018]


The ‘You Are How You Eat’ campaign by Ingredion used unique research insights into how people eat and the way this affects their purchasing decisions. These insights fuelled valuable and newsworthy content, which was promoted via an integrated PR and digital marketing campaign to nurture leads and efficiently drive significant new business, delivering spectacular ROI.