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  1. 2020

Velocity Partners

Citrix - The Journey to the Cloud

Category:B2B Marketing Strategy Of The Year


Citrix needed to help its channel partners sell cloud solutions to SMBs – for the first time.

That meant they needed two strategies in one – one for their partners and one for their partners’ prospects.

This is the biggest cloud campaign they’ve ever done. It’s based on their own research. And it’s made their partners more effective than ever.