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  1. 2020

Harvard

Time. Own it.

Category:B2B Marketing Strategy Of The Year

Client:Dun & Bradstreet

Data giant Dun and Bradstreet came to Harvard with a challenge. Its unrivalled reputation among the finance community counted for nothing when it came to targeting a new, potentially lucrative audience: sales and marketing professionals. Our insight drove a creative PR and demand generation strategy that resulted in £700,000 of new sales opportunities.