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  1. 2020

Birds Eye UK

Birds Eye: Count Your Chickens

Category:B2C Brand Team Of The Year [New For 2018]

Client:Birds Eye

Frozen chicken had a bad reputation, based on misconceptions about quality & nutrition and a perception that it was “stuck in the past”. That was before we developed a multi-channel, myth busting campaign strategy to re-educate consumers and return Birds Eye Chicken to growth for the first time in five years!