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  1. 2020

Pottermore from J.K. Rowling

20 Years of Harry Potter Magic

Category:B2C Integrated Campaign Strategy Of The Year [New For 2018]


Pottermore celebrated 20 years since the publication of Harry Potter and the Philosopher’s Stone with a multi-platform campaign with a number of activities designed to resonate with existing fans and intrigue those who hadn’t yet engaged with the brand. This included the launch of the Wizarding World Book Club, an Alexa promotion and an ‘unlock the magic’ campaign in libraries.