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  1. 2020

Fujifilm

instax 'Fill the World'

Category:B2C Integrated Campaign Strategy Of The Year [New For 2018]

Client:instax (Fujifilm UK Ltd)

Thinking beyond a traditional multi-channel, integrated campaign, we developed a whole new approach for video marketing based around the increasingly fragmented video-day.  The resulting strategy meant all facets of our campaign were reconsidered; starting with layering up individual touchpoints, then aligning dedicated executions and time-lengths, all aimed at driving engagement by complementing instead of disrupting the user experience.