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  1. 2020

Opera North

‘The Little Greats: Short Operas. Huge Emotions’. An Opera Marketing Campaign for the 21st Century.

Category:B2C Integrated Campaign Strategy Of The Year [New For 2018]


The Little Greats: Short Operas. Huge Emotions’ is an innovative opera campaign for the 21st century from Opera North. Striking creative, intricately-planned content, targeted messaging, and an integrated use of digital and traditional channels were all part of the perfect recipe for delivering newer and more diverse opera audiences whilst sustaining the core audience revenue and delivering excellent results.