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  1. 2020

Flash Entertainment

FIFA Club World Cup UAE 2017

Category:Best Brand Experience/event Strategy Of The Year


Acclaimed by FIFA as "the most comprehensive and successful fan engagement program in the history of the FIFA Club World Cup", the campaign was developed to maximize attendance with two Mobile Roadshows touring for 200 days to 68 unique locations, engaging the community to compete in football challenges, linking participation to ticket purchases, driving 63,110 participants and 70% match conversion.