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  1. 2020

OMD UK

Grey Goose presents Cinema in the Sky

Category:Best Brand Experience/event Strategy Of The Year

Client:Bacardi

We transformed a straight-forward print brief into a multi-media partnership for Grey Goose Vodka.
By tapping into how their audience’s behaviour had changed, we were able to ensure relevance with a campaign that focused on a key audience passion point – film and combined it with a key brand pillar – food pairings. The result was a unique, sold out, truly premium Grey Goose experience.