Category:Best Brand Experience/event Strategy Of The Year
Client:Topshop, Arcadia Group
Topshop Splash! is a multi-sensory & interactive VR experience to launch Topshop's Summer swimwear campaign. With smells of coconut and sunscreen wafting through the store, the experience takes customers on a real and virtual water-slide ride using both physical design and virtual reality to create a truly unique and engaging summer launch.