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  1. 2020


Asda - leveraging emerging tech to celebrate, entertain... and sell.

Category:Best Technology-Led Innovation Of The Year


Faced with a tough trading environment, Asda doubled down on harnessing emerging interactive technologies to entertain, educate and sell, all at once. Focusing on three key selling seasons events, they created deeper, more engaging eCRM interactions than the brand had ever yielded before. All this was delivered through the core brand promise: Save Money, Live Better.