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  1. 2020

TBK Group

The Unstoppable Bottle

Category:Best Technology-Led Innovation Of The Year

Client:Lucozade Energy

The ‘Unstoppable Bottle’ campaign by Lucozade Energy create a tangible element to their ‘Find Your Flow’ message, by supplying commuters with a Lucozade Energy bottle with an Oyster card style chip allowing a free journey on the London Underground.  This completely innovative and unique project provided great engagement online producing beneficial exposure for the Lucozade brand.