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  1. 2020

Marin Software

TruePath

Category:Best Technology-Led Innovation Of The Year

Client:n/a

Marin TruePath is a lightweight, multi-touch attribution solution capable of stitching together ad interactions across channels to de-duplicate conversions. TruePath provides a view of attribution in to this black hole by linking Google and Facebook datasets, allowing advertisers to de-dupe conversion, impression, and click data across devices.