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  1. 2020


Crossing Screens and Driving Sales

Category:Best Use Of Data/insights Of The Year


To solve for fragmentation frustration in the Advanced TV and cross screen advertising space our teams built a proprietary, 100% in house agnostic cross-screen solution for carmaker, Dodge. This allowed for unified messaging across multiple mediums. We did so in an addressable manner (1:1 at a household level) – targeting consumers exposed to the ATV creative via a digital ad.