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  1. 2020

TrueUp

Launching SMARTY - a new SIM only brand from Three Mobile

Category:Best Use Of Data/insights Of The Year

Client:SMARTY / Three Mobile

This is how we used data-driven decision making to successfully launch SMARTY, a new SIM only brand from Three Mobile, into a crowded and fiercely competitive marketplace. Our approach pioneered a fusion of digital, creativity and experimentation with data and machine learning techniques. With a razer focus on performance and optimisation, we achieved a marketing ROI of 275% in just six months.