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  1. 2020

OMD UK

McDonald’s Long Term Digital OOH Holding

Category:Best Use Of Data/insights Of The Year

Client:McDonald's

Despite impressive sales growth, positive brand metrics were not growing at the same pace for McDonald’s.

Using a variety of real-time data feeds including weather, live traffic information, 1st part prize data and time of day, to ensure they were contextually relevant, our national, year-long digital holding campaign landed the right message in the right moment to drive the greatest cut through.