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  1. 2020

BBC Global News

SoE Toolkit

Category:Best Use Of Data/insights Of The Year


Branded content is a growing area for advertisers, but measuring its effectiveness against campaign objectives is a lot harder to demonstrate. Off the back of an award-winning study into the emotional impact of branded content, BBC Global News produced SOE-Toolkit; a cutting-edge research product allowing brands to do just that, featuring a unique combination of facial-coding, eye-tracking, and psychological techniques.