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  1. 2020

Cadreon

The Ultimate Data Machine

Category:Best Use Of Data/insights Of The Year

Client:BMW

With contemporary consumers taking a purchase path both on and offline, data is often fragmented, flawed and volatile; analysis requires careful management and reconciliation. We sought out to find a solution to this industry wide issue, by developing a centralized data warehouse gathering information from all sources along the customer journey. Enter: The Ultimate Data Machine.